„SeeNext“: liepos mėnesį dažno vartojimo prekių krepšelis pigiausias yra prekybos tinkle „Lidl“, brangiausias – „Iki“

Liepos mėnesį dažno vartojimo prekių krepšelis pigiausias yra prekybos tinkle „Lidl“, brangiausias – „Iki“, rodo slapto pirkėjo ir rinkos tyrimų bendrovės „SeeNext“ tyrimas.

Analogiškų prekių krepšelio kaina didžiuosiuose šalies prekybos tinkluose skiriasi beveik 3,5 euro, o didžiausi kainų skirtumai, kaip ir birželį, fiksuoti gėrimų bei pieno produktų kategorijose. Bendrai daugiausia už įsigytas prekes tyrėjai vidutiniškai mokėjo prekybos tinkle „Iki“ – 32,65 euro. Mažiausiai analogiškų prekių krepšelis vidutiniškai kainavo „Lidl“ – 29,16 euro.

Liepos 2 d. atlikto tyrimo metu slapti pirkėjai lankėsi Vilniaus ir Kauno penkių didžiausių šalies prekybos tinklų parduotuvėse – „Iki“, „Lidl“, „Maxima XX”, „Norfa XL“ bei „Rimi Hyper“. Apsipirkimui buvo pasirinktas 23 pigiausių dažno vartojimo prekių krepšelis. Jį sudarė iš skirtingų maisto kategorijų atrinktos prekės: pieno, mėsos, grūdinės kilmės, bakalėjos produktai, vaisiai, daržovės ir gėrimai.

Tyrimo metu vidutinė prekių krepšelio kaina Vilniaus mieste buvo 0,04 euro žemesnė nei Kauno mieste. Birželį situacija buvo priešinga – krepšelio kaina Vilniuje buvo 0,33 euro aukštesnė nei Kaune.

Pieno produktai, kaip rodo gauti duomenys, pigiausiai kainuoja „Lidl“ – 6,34 Euro, o brangiausiai „Iki“ prekybos tinkle  – 7,83 euro. Skirtumas tarp didžiausios ir mažiausios siekia 1,49 euro.

Mėsos produktai pigiausi yra „Rimi“. Šios kategorijos prekių krepšelio kaina prekybos tinkle siekia 4,04 euro. Didžiausia kaina fiksuota „Iki“ parduotuvėse ir siekia 4,37 euro. Skirtumas tarp didžiausios ir mažiausios kainos – 0,33 euro.

Grūdinės kilmės produktų krepšelio mažiausia kaina užfiksuota „Maxima“ prekybos tinkle – 3,18 euro. Brangiausiai už šios grupės produktus tyrėjai sumokėjo „Iki“ prekybos tinkle – 3,51 euro. Skirtumas tarp didžiausios ir mažiausios kainos taip pat yra 0,33 euro.

Vaisiai ir daržovės pigiausios „Lidl“ tinkle – 2,97 euro, o brangiausias šių produktų krepšelis yra „Maxima“ tinkle – 4,17 euro. Skirtumas tarp didžiausios ir mažiausios kainos yra 1,20 euro. Gėrimų kategorijos kainų analizė rodo, kad šio tipo produktų kaina mažiausia yra „Lidl“ – 7,05 euro. Didžiausia – „Rimi“ – 8,65 euro. Skirtumas tarp didžiausios ir mažiausios kainos yra 1,60 euro.

Likusių produktų krepšelis, kurį sudaro, baltasis cukrus, kiaušiniai, saulėgrąžų aliejus ir malta kava, mažiausiai kainuoja „Lidl“ tinkle – 5,57 euro, o daugiausiai – „Norfa“ parduotuvėse – 6,65 euro. Skirtumas tarp didžiausios ir mažiausios kainos siekia 1,08 euro.

Tyrime taip pat minima, kad ne visuose aptariamų prekybos tinklų prekių kainos čekiuose sutapo su kainomis, kurios nurodytos kainolapiuose. Tarp tokių prekių – bulvės, kiaušiniai, ryžiai, jogurtas ir kt. Tyrimo metu užfiksuoti iš viso 8 kainų neatitikimai. Dažniausiai kainos čekyje buvo apie 10 centų didesnės nei kainolapyje. Tačiau buvo ir tokių prekių, kurios kainavo mažiau nei buvo nurodyta.

ELTA

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